Saturday, October 21, 2017

10 Years of Color Drops

Time flies.

By the end of this year of 2017, Pilot’s Iroshizuku inks will become 10 years old. The first “color drops”, such is the meaning of 色彩雫, “iroshizuku”, showed up in the market in December of 2007: Asa-gao, Aji-sai, Tsuyu-kusa, Kon-peki, and Tsuki-yo. All of them blue tonalities.


All in all, Pilot has released a total of 27 ink colors under the label Iroshizuku at an irregular pace:

December 2007 (5): Asa-gao, Aji-sai, Tsuyu-kusa, Kon-peki, and Tsuki-yo.

July 2008 (5): Ku-jaku, Sho-ro, Shin-ryoku, Kiri-same, Fuyu-shogun.

November 2008 (4): Yu-yake, Momiji, Yama-budo, Tsutsuji.

January 2009 (3): Shimbashi-iro, Edo-murasaki, Fukagawa-nezu.


May 2009 (3): Tsukushi, Fuyu-gaki, Yama-guri.

August 2011 (4): Ina-ho, Kosumosu, Murasaki-shikibu, Chiku-rin.

November 2011 (3): Take-sumi, Shin-kai, Ama-iro.

Those released in January of 2009 formed the Tokyo Limited Edition, and are no longer available. In fact, their distribution was also very limited. The final result is that the actual gamut of ink comprises only 24 colors.



The price –in Japan, at least— has not changed in all this time, save for the increase in sale tax in 2014 from 5% to 8%. JPY 1500 (JPY 30/ml) is the catalog price (MSRP), although it is easy to find these inks for less.

In October of 2010, another presentation of the inks was marketed: three 20 ml-bottles for JPY 3000 (JPY 50/ml). These sets were fixed-there was no possibility of choosing the colors. That presentation was very short lived.


In January of 2015, a second version of smaller inkwells was launched—the Iroshizuku Mini. Now, it is composed of three 15 ml inkwells at a price of JPY 2100 (JPY 47/ml). On this occasion, the buyer can generally choose the colors included in the set. At some shops it is even possible to buy the inkwells individually for JPY 700 (minus some possible discounts).


And now, what? Platinum recently launched its new line of iron-gall inks. Sailor has rebranded the old line of inks as Shikiori, and not so long ago offered some smaller bottles of the nanopigmented Storia inks. Pilot is, in comparison, very relaxed on the ink front.

So, will Pilot take benefit of this opportunity to start a marketing campaign?

(NOTES: 1. Prices quoted in Japanese yen without taxes. 2. The names of the inks have been written following the more standard Hepburn Romanization, and the names of a couple of inks might look misspelled. This is completely intentional and only shows the problems Japanese people often have with the alphabetic transliteration of their own language).


Nakaya Portable Writer – Platinum Black

Bruno Taut
Nakano, July 6th 2017
labels: Pilot, tinta

2 comments:

Leo said...

Thank you for the summary of the Iroshizuku ink history. I've spotted a new sleeker cardboard packaging for the Iroshizuku mini 3-set very recently, is that a permanent change from the solid plastic and foam casing?

Bruno Taut said...

Thanks, Leo, for your comment.

I have also seen that new packaging for the "Mini" set. I do not know anything about it.

Cheers,

BT

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